Category: Bourbon Law

Country Distillers v. Samuels – the rise of Maker’s Mark.

Maker’s Mark declared September 14, 2013 “Ambassador Day.”  The Ambassador program, of course, is the ingenious rewards/loyalty program of Maker’s Mark.  (Disclaimer:  I’ve been an Ambassador since 2005.)  Was September 14 just a date picked out of thin air, or did it have some…

One hundred years ago, secret sourcing was considered fraud.

The recent proliferation of new bourbon brands has included many brands distilled and aged by existing distilleries but sold under new, often “historic,” names.  Of course, a new brand seeking to capitalize on the bourgeoning bourbon market wouldn’t have time to create a recipe…

James E. Pepper – fact or fiction?

My last post, about “How Woodford Reserve got to keep the (old) name of its distillery,” followed the 1880-81 litigation between James Pepper and Labrot & Graham over the name of the “Labrot & Graham’s Old Oscar Pepper Distillery.”  James Pepper was the grandson…

How Woodford Reserve got to keep the (old) name of its distillery.

The “Labrot & Graham Distillery” is what Brown-Forman called its distillery in Woodford County, Kentucky, when it began producing its popular Woodford Reserve bourbon, although it has since renamed the distillery the “Woodford Reserve Distillery.”  But this relatively quiet name-change 10 years ago stands in…