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This week saw the latest development in a 12-year legal battle between Brown-Forman and VIP Products, the maker of a novelty dog chew toy that looks like a bottle of Jack Daniels but makes all kinds of “poop jokes.”
It’s been a back-and-forth case with Brown-Forman winning twice in District Court in Arizona, losing twice at the Ninth Circuit Court of Appeals, winning once before the United States Supreme Court, and maybe heading back to the Supreme Court.
In the recent Ninth Circuit loss for Brown-Forman, the court ruled that “Bad Spaniels is a parodic dog toy not intended for human consumption,” and disagreed with the District Court, holding instead that “There is no evidence in the record from which a court could reasonably infer that scatological references made on a dog toy have the same likelihood of generating disgust as identical references on a consumable product meant for humans might.”
The Ninth Circuit (some critics call it the “Ninth Circus”) has an 86% reversal rate by the Supreme Court, so perhaps we will see another appeal by Brown-Forman hoping for another reversal.
In the meantime, the real question might be whether it surprises anyone that a poop-themed dog chew toy venture is apparently so lucrative that it can go toe-to-toe against Brown-Forman for 12 years.
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Led by its namesake Bourbon Hall of Famer, Peggy Noe Stevens & Associates has sued TKC Distilling Co. TKC probably does not sound familiar to anyone, and its assumed name, Saga Spirits Group, might not sound any more recognizable. The familiar name is the venture led by another Bourbon Hall of Famer, Wes Henderson—True Story Whiskey and the $92.5MM distillery that they’re building in Versailles at the site of The Kentucky Castle (“TKC”).
The Complaint filed in Louisville alleges that the parties entered into a Consulting Agreement covering topics like strategies, tourism, branding, and aesthetics for the overall project at The Kentucky Castle and the farm’s property-to-plate restaurant. It alleges that by October 2025, TKC was in default, and that TKC acknowledged its default.
Now Peggy is asking for a judgment over $500,000, plus reimbursement for her attorney’s fees and expenses.
Remember, Complaints only present the plaintiff’s version of events and TKC is expected to file its formal response in court in the coming weeks, where it will have the opportunity to tell Wes’s side of the story.
In a groundbreaking decision and major blow to interstate discrimination under the three-tier system, the Sixth Circuit Court of Appeals in Cincinnati held that Ohio’s discriminatory law prohibiting wine from being shipped to Ohio consumers from outside the state was unconstitutional. (Read Block v. Canepa here: https://www.opn.ca6.uscourts.gov/opinions.pdf/26a0132p-06.pdf).
Discrimination alone isn’t enough, because under the test established by the Supreme Court in Tennessee Wine & Spirits Retailers Assoc. v. Thomas, a discriminatory law can still be constitutional if “(1) it ‘can be justified as a public health or safety measure or on some other legitimate nonprotectionist ground,’ and if (2) its ‘predominant effect’ is ‘the protection of public health or safety,’ rather than ‘protectionism.’”
Since there was no legitimate public health or safety basis for the law, the Court stated, “It is thus clear that the predominant effect of this law is not to ensure the public health and safety, but rather to ‘deprive citizens of their right to have access to the markets of other States on equal terms,’ and instead direct them to purchase wine from Ohio retailers.”
Ohio has already filed a motion to suspend the effectiveness of this ruling to provide an opportunity for it to appeal to the Supreme Court of the United States, which it must do by August 4, 2026. The Sixth Circuit is now considering this request, with Ohio arguing that the Court’s ruling is contrary to other federal appellate court decisions.
Seven other circuits have allowed states to enforce similar physical-presence requirements, and some of those courts even ruled that similar restrictions were based on valid public-health considerations. Ohio argued that this suggests that a majority of the Supreme Court would reverse the Sixth Circuit. The circuit split increases the likelihood that the ruling will be temporarily suspended and could lead to an acceptance of the case by the Supreme Court, which would give the Supreme Court the chance to emphasize that just because the three-tier system as a whole is constitutional, it does not give states free reign to discriminate.
The Sixth Circuit hears appeals from Ohio, Michigan, Kentucky, and Tennessee, so if the ruling stands, shipping in those states could finally open up.

